Russell Ward

the international writer

BIO

The International Writer specialises in the creation of powerful LinkedIn profiles, company pages, authority blog posts, brand content, website copy, and corporate communications (internal and external).

Working with incredible clients around the world, our focus is on connecting organisations with their target audiences through authentic, engaging content that helps them stand out and gets people talking about them - and to them.

What makes us different is our experience and approach.

 We are talented international content creators well-versed in supporting the culturally-diverse needs and aspirations of our clients worldwide.

 We embrace the power of well-written content to better position an individual or organisation, promote consistent messaging and amplify a personal or business brand.

Our clients want to get found, grow their network, drive people to their brand – we help them become online influencers, turning visitors into customers, and transforming readers into advocates of your work.

As Founder and Director, I've worked with individuals, small businesses and large corporates in the UK, Australia, United States, Canada and Asia-Pacific. From Marketing Managers to Business Owners, Entrepreneurs to Career Coaches, CEOs to Sales Directors, my work has served those in Finance, Retail, Technology, Coaching, the Arts, Tourism, Mining, Design and more.

A key focus of my work is on developing thought leaders and executive influencers through the creation of authority articles for distribution on LinkedIn and in relevant industry publications. To this end, my clients have experienced much online success.

Companies I would love to work with

Microsoft, Deloitte, Macquarie Bank

Ideal Client

  • Our clients come to us in need of raising their online profile and showcasing their expertise and gravitas. They either need to promote themselves and/or their business, and they are looking for LinkedIn experts and ghost-writers who can overhaul their LinkedIn profile, run their LinkedIn account, develop a content strategy (and implement it), and grow their LinkedIn network with the right target audience. Often at the C-Suite level, initial contact might be through their support team (in Comms, Marketing or HR) or directly with them through LinkedIn.
  • Specifically, we work with two types of clients (but really anyone who wants to raise their profile online could become a client of ours):
    • Corporate – Large multinationals such as Microsoft and KPMG. Either working with individual leaders on a 1-2-1 basis to raise their online profile and promote their thought leadership or working with executive teams (C-Suite leaders, Sales executives, D&I teams) to amplify consistent business messaging across profiles and showcase the company’s collective talent on LinkedIn (experience, expertise, know-how, value).
    • Small-Medium Business (SMB) – Owner-led companies such as financial advisors, consulting firms, accounting firms, or HVAC businesses. Working with them to showcase products and services, while talking to their value-add and uniqueness. Boosting their profile, driving conversations around certain topics, and building trust and legitimacy with their clients and target clients.
Client Type: Public and private.
Job Titles: For corporate, it would be C-Suite (and typically Director-level upwards – Director, Partner, CXO), For small-medium businesses, it tends to be Business Owners or Entrepreneurs.
Location (national, state, local): Worldwide.
Company Head Count: At the corporate level, anywhere from 1,000 upwards; With SMBs, it would be 5-500.
Client Revenue: Varies.
Industry and or Verticals: We work with most industries, but Tech, Business Services/Advisory, and Finance are our sweet spot. Example clients include KPMG, IBM, and PwC.